Zara
Malik

Zara Malik is the SEO Manager at Website Pakistan — the specialist responsible for every search engine optimisation campaign the agency runs. With 6 years of SEO experience focused entirely on Pakistani market conditions, Zara has developed an unusually deep understanding of how Google ranks businesses in Pakistan's specific search environment.

Zara's approach to SEO is results-first and data-driven. She starts every campaign with a forensic technical audit — identifying every factor preventing a website from ranking — then builds a prioritised, phased plan for fixing technical issues, creating authoritative content, and building the local signals that Google uses to determine who ranks for local searches in Pakistani cities.

Her track record is verifiable: 300+ Pakistani businesses ranked on Google page 1, covering every major industry — clinics, restaurants, textile exporters, real estate agencies, schools, law firms, and technology companies. She has ranked clients in 50+ Pakistani cities, from Karachi's hyper-competitive search environment to smaller cities where the right strategy delivers fast results.

Zara also leads Website Pakistan's content strategy — developing the editorial frameworks that allow client websites to rank for high-intent search queries across Pakistan's multilingual internet environment, including both English and Roman Urdu keyword strategies.